We’re thrilled to announce the 2024 winners of our prestigious Gender Equality Champion of the Year Award

Returning for its second year, the award goes to remarkable organisations committed to promoting gender equality within the tourism industry. 

We introduced two categories this year – Accommodation and Travel & Destinations. Both featured a shortlist of outstanding candidates who demonstrated exceptional dedication to gender equality. 

The winners were unveiled during a special ceremony and panel discussion held on 6th March at ITB Berlin‘s Hybrid Studio.

Gender Equality Champion of the Year 2024 winners and panelists on stage at ITB Berlin

Accommodation Winner: Accor Brazil Embrace Program 

The judging panel commended the Accor Brazil Embrace Program for its exemplary initiative in offering shelter and vocational training to survivors of domestic abuse. It stands out as a prime model of best practices and proactive measures within the hotel industry.

The judges also highly commended NH Hotel Group, part of Minor Hotels, as runner-up for their robust policies and initiatives on gender. 

Magda Kiehl from Accor Brazil collects Gender Equality Champion Award from Dr Stroma Cole on stage at ITB

Travel & Destinations Winner: Eternal Landscapes Mongolia 

Mongolian tour operator Eternal Landscapes distinguished itself through its transparent actions and unwavering dedication to fostering the personal development of its female staff members, no matter their background or level of experience.

Dr Stroma Cole & Jessica Brooks, founder of Eternal Landscapes

Championing Pioneers of Progress

Building on the momentum set by the inaugural edition in 2023, the Award shines a spotlight on those pushing boundaries and making impactful strides toward a more balanced workplace. This year’s winners follow in the footsteps of Costa Rican travel operator Travel Excellence, our 2023 Champion. 

A panel of distinguished gender and tourism experts undertook the judging process. Among the panel was Michelle Mason from the Sustainable Hospitality Alliance (SHA), our Award sponsor for a second year.

When asked about the importance of the Award and her thoughts on this year’s winners, Michelle told us, “We’re immensely proud to support the efforts of Equality in Tourism to honour the remarkable organisations that are not just talking about change, but are actively driving it. 

“Accor Brazil Embrace Program and Eternal Landscapes Mongolia, along with all the nominees, have demonstrated exceptional dedication to promoting gender equality. Their efforts are not just inspiring, but are also creating a ripple effect of positive change that extends far beyond their immediate sphere of influence.

Michelle Mason from the SHA speaking on the Gender Equality Champion of the Year 2024 panel

“We congratulate each of them for their commitment and courage. They are the true champions of our industry, reminding us that change is not only possible, but imperative. This award is a testament to the power of collective action, and we are privileged to be part of this journey towards a more inclusive and equitable world.”

Be Part of Gender Equality Champion of the Year 2025

We may have only just handed over the trophies to our 2024 Champions, but we’re already looking ahead to the 2025 edition of the Award! 

If you share the SHA’s enthusiasm for championing an equitable industry via the Award, talk to us about becoming a sponsor. Investing in this prestigious award is a way to pledge your commitment to the UN’s Sustainable Development Goals and drive transformative change in tourism. 

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