Helping transform the lives of women in tourism
Championing gender equality in global travel and tourism by raising awareness of challenges, facilitating change, and celebrating best practice.
Despite being the majority of workers, women in tourism face unequal pay and treatment
Our work covers four pillars to improve gender equality
We partner to change the sector
around the globe.
“At Sojern, we are committed to gender equality in pay and opportunities across our organisation. We strive to ensure fairness in all our policies and procedures. Thank you for being here today! Your stories were insightful and inspiring. Your exceptional skills in public speaking were evident in your engaging presentation. Your presence today has been invaluable in advancing our mission for gender equality.”
Róisín McBrierty, Workplace Experience Manager, Sojern
“Wamboma has supported me with the best service and best quality. It has been so important to me and my business to give back to the women and village that has given me so much. Thank you Wamboma for the opportunity and the great service.”
Teddy Chuwa, Manager, Stella Maris Lodge, Kilimanjaro
“Thank you for the superb job that you are doing for women empowerment in the tourism sector.”
Faith Wathome, WRC Safari Rally
Ready to collaborate towards a just and sustainable tourism industry?
Together, we can provide equal opportunities for women in the sector. Partner with us or pledge your support for our mission through a donation.
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Stay up to date about gender equality in tourism
Be inspired by equality success stories, latest industry research and actionable advice.
Stay up to date about gender equality in tourism
Be inspired by equality success stories, latest industry research and actionable advice.
How the Rise in Digital Platforms Impacts Women in Tourism
Fiona Bakas from FUTOURWORK summarises the project's research article on the gendered impacts of digital platforms that manage and monitor work.
Gender Equality Champion of the Year Award 2026 Winners Announced at ITB Berlin
Read about this year's winners of our award celebrating progress towards gender equality and the ceremony at ITB Berlin.
Shortlist Announced: Gender Equality Champion of the Year Award 2026
Meet the ten candidates shortlisted for Gender Equality Champion of the Year 2026 and find details of the award ceremony at ITB Berlin.