Bali is undoubtedly Indonesia’s most popular tourist destination with 6.3 million tourist arrivals in 2019, however, the Island is in midst of a water crisis. Bali is currently experiencing falling water table, salt-water intrusion, decreasing river and lake water, and land subsidence, to add to the deteriorating water quality. The growing tourism industry has contributed to increased demand in water that the Island cannot sustainably supply. In Bali, like everywhere, women suffer the most when water becomes scarce. Research suggests that limited water supply is linked to higher levels of gender-based violence. Equality in Tourism director, Dr Stroma Cole has passionately researched the Bali water crisis and the impacts of tourism. In her latest article published in Annals of Tourism Research, Cole discusses the importance of engaging academic activists, NGOs and Policy makers to accomplish change.