Helping transform the lives of women in tourism

Championing gender equality in global travel and tourism by raising awareness of challenges, facilitating change, and celebrating best practice.
Despite being the majority of workers, women in tourism face unequal pay and treatment

Our work covers four pillars to improve gender equality
We partner to change the sector
around the globe.


“At Sojern, we are committed to gender equality in pay and opportunities across our organisation. We strive to ensure fairness in all our policies and procedures. Thank you for being here today! Your stories were insightful and inspiring. Your exceptional skills in public speaking were evident in your engaging presentation. Your presence today has been invaluable in advancing our mission for gender equality.”
Róisín McBrierty, Workplace Experience Manager, Sojern


“Wamboma has supported me with the best service and best quality. It has been so important to me and my business to give back to the women and village that has given me so much. Thank you Wamboma for the opportunity and the great service.”
Teddy Chuwa, Manager, Stella Maris Lodge, Kilimanjaro


“Thank you for the superb job that you are doing for women empowerment in the tourism sector.”
Faith Wathome, WRC Safari Rally
Ready to collaborate towards a just and sustainable tourism industry?
Together, we can provide equal opportunities for women in the sector. Partner with us or pledge your support for our mission through a donation.
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Stay up to date about gender equality in tourism
Be inspired by equality success stories, latest industry research and actionable advice.
Stay up to date about gender equality in tourism
Be inspired by equality success stories, latest industry research and actionable advice.
Wamboma Project Hosts TUI Care Foundation Field to Fork Leader
Read about Alexander Panczuk from the TUI Care Foundation’s visit to Namwai village, where he saw the impact of the Field to Fork funding on the project’s community-based tourism experience.
Battir Women Association and the Echo of Heritage Amid Palestine’s Tourism Standstill
Usually reliant on tourism, discover how the Battir Women Association in the West Bank is adapting their activities in the face of occupation and conflict.
Community Homestay Network on Championing Gender Equality for Nepali Women in Tourism
Learn about the challenges and opportunities for Nepali women in tourism from Aayusha Prasain, CEO of Community Homestay Network – one of our 2025 Gender Equality Champions.