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In 2017, Equality in Tourism International (EiT) initiated a ground-breaking, sustainable tourism project in Tanzania to strengthen linkages between the Kilimanjaro tourism industry and the region’s subsistence farming industry. This unique project has created partnerships that facilitate best practice in tourism so benefits accrue to local people.

The project responds to the challenge of poverty by empowering women farmers to access an opportunity in the hospitality industry’s fruit and vegetable value chain. It is the first such project anywhere in the world and is intended to serve as a pilot so that we can share the learning with others.

In the past, farmers had always competed in the market place and sold the same produce to middlemen at very low prices. Dealers then sold on to hotels supporting the Kilimanjaro climbing and safari markets.

Together with our local partners, women’s empowerment organisation KWIECO (, we have trained 120 of the most marginalised women farmers to improve their livelihoods through modern, sustainable farming practices, micro-finance, business operations, co-operative management and gender empowerment.

Tanzania Updates

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