Pierrette has run a travel agency in Brussels for the past 25 years. Her experience in the travel business prompted her to set up Toures (Tourism Responsable) in 2000 to offer professional support on ethical tourism projects and work with local partners, as well as to sensitise the public to the impact of tourism on host countries and to organise “alternative tourism” projects. From 2005 to 2008, Pierrette was president of Tourisme Autrement, the first Belgian initiative for fair trade in tourism. Her tourism projects are based in Palestine: supporting civil society movements and the most vulnerable – the women and children.