Day Two of our #BreakTheBias campaign for International Women’s Day takes us to Madagascar, France and South Africa and a call to action. We hear the words of women in tourism translated and spoken by Iaia Pedemonte, Founder of the Gender Responsible Tourism Association (GRT). Alexia explores her view of gender bias in tourism whilst Miora calls for a platform to celebrate women’s immense contribution to the industry and Hauweng Tourism For All are preparing an e-learning platform for just that! Ethic Etapes emphasize the importance of diversity in tourism and underline age as an aspect of gender bias.


Alexia, research intern for the International Social Tourism Organisation notices that women do not occupy the same kind of positions as men, and she wants this to change.

The International Social Tourism Organisation represents 46 countries over 5 continents to promote accessible tourism for all that benefits people, communities and local areas.


Miora from Madavoyages, Madagascar calls for a platform to celebrate women’s contributions and to help break down unconscious bias.

Madavoyages is a local agency based in Antananarivo Madagascar, with more than 20 years of experience. They run and support several projects based in community development.


Hauweng Tourism For All, South Africa will be kicking off a YouTube series this year to explain more about social tourism and women’s role. Their e-learning platform will aim to facilitate a network of women in social tourism around the world.

Hauweng Tourism For All facilitate access to tourism for all by capacitating social tourism stakeholders. Their platform is designed for social tourism stakeholders to address the challenges of access & inclusion.


Ethic Etapes, France highlight the age aspect to gender bias and underline the importance of mixed teams and diverse thinking in tourism.

Ethic Etapes is a network of tourist accommodation mostly managed by non-profits and cooperatives committed to the social and solidarity economy.


The first part of our #IWD22 campaign took us to Kenya, Spain and India to hear women’s reflections on internalised biases and what needs to change in the tourism industry.