What we do

Equality in Tourism is a registered non-profit organisation transforming the lives of women in tourism by advocating for gender equality across the industry. We envision a just tourism industry that empowers women and girls, promotes diversity and inclusion, and contributes to the social, economic and environmental well-being of local communities.  Our collaborative and innovative approach provides practical solutions and best practices that inspire global action towards a more equitable and responsible tourism industry.

Impact Projects

Gender Equality Champion of the Year Award

The Gender Equality Champion of the Year Award is an international award presented to organisations that showcase a strong commitment to gender equality.

Since its launch in 2022, the award has been instrumental in acknowledging leaders in gender equality and highlighting their exceptional practices. By doing so, it facilitates the adoption and enhancement of these practices throughout the sector with the ultimate goal of fostering improved gender equality across the entire sector.

The application process itself has been designed as a valuable tool for organisations to evaluate their current gender equality practices and easily identify areas that have room for development.

Impact Projects

As part of our on-the-ground efforts, we have developed impact projects that enhance the lives of women in tourism and destinations. The ultimate goal of these projects is not only to improve the lives of women, but also to develop case studies highlighting key and concepts that can be replicated across the globe. For each project, we identify the essential components and teachings that can be utilised industry-wide and encourage our projects to inspire further work.


Promoting gender equality in the workplace requires effective training. It is essential to educate and sensitize individuals, teams, and companies about the significance of equal opportunities and gender equity. Our goal is to assist organisations in developing a workplace culture that values diversity, respect, and inclusion. Our organisation boasts a team of industry-leading experts in gender equality and tourism who can assist your company in enhancing its commitment to gender equality. If you are interested in working with us, please get in touch!


As thought leaders in Gender Equality and Tourism, we remain at the forefront of the latest developments and lead international research that is crucial to the industry’s advancement in gender equality. We function as an information and resource centre for individuals interested in further knowledge on the subject and are constantly working to create more accessible information for organisations and individuals within the industry to improve their gender equality policies and practices. 


Dativa working on her Farm

Tanzania Project: Dativa Frank Elia

Our women’s empowerment supply chain work, which enables impoverished farming women in the Kilimanjaro region of Tanzania to supply local hotels with their produce, continues to inspire. Read Farmer Dativa Frank Elia’s story.

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