Gendered scripts in airline documentation: how corporate literature shapes and reshapes gender subjectivities in the aviation industry

This week’s Insight considers new research by Smith, Cohen, Kimbu and Jong, published in the Annals of Tourism Research, which chiefly concerns how gendered meanings are crafted through airline texts, signs and gestures. Whilst on the face of it this may sound abstract, the importance of symbolism to reify gender roles was brought into sharp relief as I, […]